Rules
Part of Dental social media: workflows and safeguards
A closer look at dental social media examples, 2027 edition
Real dental social media examples from named practices and brands, with the format, the copy idea and the next step each one uses to earn attention.
What to take away
- The nine accounts below are real, public examples. Study the format, then rebuild the idea with your own verified facts.
- A post earns its place when it answers one question a patient already has and offers one next step.
- Copying another practice's wording or imagery fails on college advertising rules and on copyright.
- Every claim about a service needs a source the practice can produce on request.
- Keep the evidence beside the decision, so a reviewer can reproduce your reasoning without asking you.
Dental social media examples are only useful if you can name the account and see what it did. The nine below are real practices, brands and associations with public accounts. Each row gives the format, the copy idea and the next step the post asks for.
Nine examples worth studying
| Account | Format | Copy idea | Next step |
|---|---|---|---|
| @thedentistcalgary (Calgary, AB) | Short captioned video | Walks the route from the parking entrance to the reception desk, so a first visit is not a search | Save the clip before the appointment date |
| @drmelissahsu (Vancouver, BC) | Portrait plus profile text | Introduces one team member with a verified credential and the procedures they handle | Book with that clinician, or ask a question in the comments |
| @dentalcarecanada (Canadian group) | Five-slide carousel | Runs through what happens at a first exam, one step per slide | Read to the last slide for the preparation list |
| @askthedentist (US, dentist-run) | Question-and-answer clip | Takes one common fear and answers it in under a minute, with the limits stated | Follow the account, or read the longer article behind the clip |
| @colgate (global brand, Colgate-Palmolive, New York) | Short demonstration | Shows a two-minute brushing routine aimed at parents of young children | Copy the routine at home and check the age guidance |
| @oralb (global brand, Procter & Gamble, Cincinnati) | Product-in-use clip | Shows the device working, with the claim kept to what the packaging supports | Compare models, then read the pressure-sensor guidance |
| @canadiandentalassociation (Ottawa, ON) | Plain text plus link | Posts public oral health guidance and links to the source document | Open the source document, not just the caption |
| @aspendental (US, multi-location, Chicago-based) | Location update | Confirms hours and availability for one clinic, with a booking link | Book at that clinic or call the listed number |
| @dentalcorp (Toronto, ON, listed on the TSX as DNTL) | Recruiting post | Describes the day in one role and links to the vacancy listing | Apply through the listing, or share it with a colleague |
Two of these are global brands and two are US accounts. That is deliberate. The format is portable; the claim is not. A Canadian practice cannot lift a US post's wording about a treatment and assume it clears its own college's advertising standard.
Nine dental social examples
@thedentistcalgary
- Format
- Short captioned video
- Copy idea
- Parking to reception route
- Next step
- Save clip before appointment
@drmelissahsu
- Format
- Portrait plus profile text
- Copy idea
- One team member introduced
- Next step
- Book or ask in comments
@dentalcarecanada
- Format
- Five-slide carousel
- Copy idea
- First exam, one step per slide
- Next step
- Read last slide for prep list
Match the creative to the message
Pinterest's page on creative best practices publishes format-specific guidance and specifications for advertising creative. Use the current platform page for production details, and keep dental claims, audience suitability, accessibility and media rights under the practice's own approval process.
Reject a polished post if
- Service is not available
- Link is wrong
- Claim exceeds its evidence
- Media shows unauthorized person
For each example, write the one fact a person should retain and the action they should be able to complete. Reject a polished post if the service is not available, the link is wrong, the claim exceeds its evidence, or the media shows a person who has not authorized the use.
Consent for a patient's image is a documented record, not a verbal yes in the chair. Your privacy officer and the college's advertising standard set what that record must contain.
Know what the platform publishes
LinkedIn's guide to posting as a Page says designated admins can publish several content types:
LinkedIn Page post types
- Text
- Images
- Videos
- Documents
Admins can adjust audience or comment controls, add video captions, and review post analytics. Controls vary by device and change, so test the final workflow before you plan a campaign around it.
Build variants from one verified source without cloning copy. The route video shows movement through the site; a text post gives transit details; a carousel explains accessibility features. Each format owes the audience something the others do not.
Turn examples into test cases
The NIST Privacy Framework starting guide outlines a voluntary process for identifying and managing privacy risk. Use it to assign data and response owners for dental social media work. It is not legal clearance, and it does not replace advice from the Office of the Privacy Commissioner or your provincial regulator.
The W3C information and relationships explanation says visual structure and relationships should also be available to assistive technology. Apply that check to captions, alt text and carousel order. Then test the live post with the users and technology in scope.
Treat every example as a bounded pattern. Record its audience, source data, identity rule, business constraint, decision and outcome window before you adapt it. Replace the original figures with your own inputs and test a failure case.
If the example depends on rights, staff or product functions you do not have, label it unsuitable rather than copying its visible result. Record rejected options as well as the chosen path, because the original constraint may later change. Use the same definitions in the interface, the export, the meeting note and the correction log.
Common questions
Can these examples be copied word for word?
No. They are public posts from named accounts, useful for format and structure. Use your own verified facts, voice, approvals, media and patient routes, and check the claim against your college's advertising standard.
Which example should go first?
Pick the recurring audience question with the highest practical cost or safety consequence. For most Canadian practices that is access: how to find the door, park and check in.
Do all examples need a booking call to action?
No. The useful next step may be understanding, preparation, directions, a resource, or a private help route. A post that only ever asks for the booking reads as an advertisement and gets scrolled past.
Do I need consent to show a patient or staff member?
Yes, and it must be documented. A patient's image or story needs written consent and college-compliant disclosure. A staff member's portrait needs their agreement too. Ask your privacy officer what the record must contain before you post.
